Paper Triangles
Reel
For the past three years, I’ve had the honor of working with an incredible team of designers, illustrators, and developers to produce high-quality AR social experiences for Snap, YouTube, and TikTok. When I first joined, I led the creative team—guiding designers to bring the client’s vision to life in AR while refining internal processes around onboarding, mentorship, and professional growth. I helped designers reach their goals, from advancing into leadership roles to developing a clear path for their creative evolution. Beyond creative leadership, I helped ideate and develop new concepts, build strategic decks, and craft brand narratives — all with social AR at the forefront.
I streamlined operations, provided art direction, and sourced a vendor to completely rebrand Paper Triangles, which was executed by Fuzzco.
Below you will find a few of my favorite projects tha I had the pleasure of creative directing.
Beyond Wonderland
AR · Music Festival · Strategy · UI/UX · DesignInteractive Map
Interactive Map
Beyond Wonderland & Snap tasked us to create an imersive AR experience that would take the user through a journey through the music festival. We created a Map, Find a Friend AR and a few world experiences where you could see giant mushrooms in your space adding to the fun you could have in the festival. We used tech that Snap provided which allowed us to push the limits on the visuals.
Find a Friend Experience
Live video of the Mushrooms in the user’s world view.
McD Raptors
AR · Game · UI/UX · Character DesignMcDonalds wanted our team to recreate Pascal Siakam in a fun basketball game experience, so our team got to work creating style frames, character design and boards to make sure the likeness of the NBA star. We also developed the gameplay and incorporated ways of getting as much replay as possible. I directed the designer to make sure the style of the UI to align with McDonalds current campaign but still connect with the fun new experience the user’s were about to play.
From sketch to 3D
Old Spice
AR · Game · UI/UX · Character DesignSelfie Game
Old spice tasked to create a bimoji gamified experience where we mimic the look and feel of their current advertisement with partnership with NFL and the special limited edition deodorants each player had. We seemlessly created an experience that not only matches the journey of the adveristment but allows you collects points and beat your high score adding to a fun and exciting experience.
