Meta Messenger : In-Product Creative Brand team
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Animated Icons
As an Art Director on the In-Product team for Messenger, I helped shape how people communicate through new design features built directly into the app. I led design strategy across cross-functional teams and vendors, aligning creative direction with product goals.
To support consistency and collaboration, I created best practices and design guidelines that helped teams and vendors maintain visual quality and coherence across multiple touchpoints.
I art-directed external vendors, ensuring that every digital experience reflected our stakeholders’ vision while maintaining a cohesive, human-centered design language.
My work extended beyond feature design into rethinking how visual systems—like Messenger Themes—could support deeper layers of communication and self-expression. I explored how design, motion, and interactivity could bring personality to everyday conversations.