Intel vPro
I art directed a global campaign for Intel that transcended style and language barriers. Our team was tasked with developing, storyboarding, designing, filming, and animating four one-minute spots for Japan, Germany, the UK, and the US.
I helped establish the art style and visual design, cast actors for the live-action components, and supported on set to ensure our animation needs were captured during production. I led a team of animators, compositors, and VFX artists to bring the story to life—creating work that felt both dynamic and emotionally resonant across cultures.
Astral shelving and wall elements (left) and Friedman’s apartment circa 1982