Belong —
Client: British Army

We Are Royale - 2017

Role: Art Director & Illustrator


An advert that showcases an incredibly touching portrayal of a diverse group people. From being gay, muslim, female and even emotional in the British Army.  Each with a unquie story to tell and how the army has guided them to be the best versions of themselves. We created 5 spots with varying degrees of difficulty and style. I had the honor of Art Directing these spots with my co-director Juliet Park.



Can I be gay in the army?


This style was made only black and white which allowed the viewer to really see distorted nature of the characters self. 

Can I be emotional in the army?

 This style decpicts an illustrated version of double exposure. 





Orginal Pitch Frames

These designs are specifically for the script about female empowerment.